Description: The October 20, 2026 social clip pairs =LOVE’s Hitomi Takamatsu with comedian Niiyama of Sayaka. Here is the 2023 M-1 comedy reference and why the sound editing matters.
Answer: The ad revives misesan, an imaginary arithmetic system from Sayaka’s comedy routine. Niiyama plays a senior coworker delivering a grand lecture while Takamatsu, his junior, just wants to eat. Their dialogue becomes a musical remix. A snack break has turned into an unsolicited lesson in mathematics that does not exist.
What happens?
Sankyu Pair na Futari appeared on McDonald’s Japan’s social channels on October 20, 2026, at 11:30 a.m. Japan time. Takamatsu, a member of the Japanese idol group =LOVE, wants to eat; Niiyama, half of comedy duo Sayaka, insists on explaining his theory. Her baffled responses are repeatedly sampled. These scene details follow published reports, not a claim to have watched the entire original video.
What is misesan?
Numbers are imagined as people who look at one another and react emotionally; those invented reactions determine the result. The humor is Niiyama’s seriousness about nonsense. Sayaka performed the routine in the final round of M-1 Grand Prix 2023 on December 24, 2023. They led the first round but finished third without a final-round judge’s vote. Niiyama later said the unusual choice was deliberate. Jokes that the sketch has now “paid off” through advertising refer to its competition history, not verified earnings.
Why the remix, and what is being sold?
The editing resembles oto-MAD, a Japanese internet style that turns speech snippets into a beat. The pompous lecture clashes with a hungry colleague’s interruptions. The 390 Pair offer combines an eligible side and medium drink for ¥390 after 2 p.m. daily at participating Japanese stores from October 21. Some stores and delivery are excluded. Sankyu sounds like “thank you.” A separate nationwide television commercial stars Junichi Okada and Akari Takaishi in a detective-themed story; it is not this social video.
Reactions and conclusion
Japanese coverage on October 20 quoted amused confusion and praise for Takamatsu’s expressions. That does not establish a worldwide trend. The only dependable calculation in the ad is its ¥390 price.
