“99¢ or Less & Up”? Two Reddit Store Signs That Cancel Their Own Sales Pitch

Reddit's 99¢ Plaza sign covers every possible price, while another excludes sale items from a sale. Actual comments, plausible explanations and original jokes.

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description: Reddit's 99¢ Plaza sign covers every possible price, while another excludes sale items from a sale. Actual comments, plausible explanations and original jokes.

One sign promises prices of 99 cents or less—and up. Another announces that sale items aren't included in the sale. Both appeared in Reddit's r/signs community and were featured in a BuzzFeed roundup on October 16, 2026. Each advertisement somehow erases its own selling point.

1. The 99¢ Plaza that accepts every price

A Reddit post dated October 14 shows “Welcome to 99¢ Plaza” followed by “Everything 99¢ or less & up.” Below 99 cents, at 99 cents, and above 99 cents: the whole number line is invited.

Real replies noticed. One commenter reduced the message to “So.. a...store.” Another wrote “That should cover all the bases.” Someone even asked what happens to something priceless. These are public comments, not dialogue invented for this article. The funniest part is the reduction: a bargain promise becomes a groundbreaking announcement that merchandise costs money.

Original riff: “Tomorrow's weather: sunny, cloudy, rainy, or something else.” An infallible forecast. The next storefront banner might simply say, “We sell goods in exchange for payment.”

2. The sale that bars its own sale items

A separate Reddit post shows a window notice: “SALE ITEMS NOT INCLUDED IN SALE.” It sounds like a concert where the headline act isn't allowed on stage.

A commenter offered a plausible retail explanation: items already marked down may be excluded from an additional promotion. That's a common rule expressed in a spectacularly confusing way. Another real reply called it “Mixed Messages.”

Original riff: “Guests of honor are not admitted to the guest-of-honor reception.” The event is still happening; it has merely misplaced its subject.

Two opposite failures, one question

The first sign includes so much that it communicates nothing. The second excludes so much that it appears to contradict itself. Either way, a customer must still ask, “Okay, but what will I pay?”

Conclusion

This is a two-sign selection, not an objective ranking. The photos establish the wording, not the stores' actual prices or discount policies. Perhaps the most truthful sign would read: “Price revealed at checkout.” At least the suspense would be intentional.

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