What Is SNL UK's “The Cher Witch Project”? The Blair Witch Pun Explained

The October 24, 2026 SNL UK sketch turns The Blair Witch Project into a Cher-themed horror trailer.

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Description: The October 24, 2026 SNL UK sketch turns The Blair Witch Project into a Cher-themed horror trailer. Here is the movie reference, song joke and audience reaction.

Answer: The title replaces “Blair” in the 1999 horror film The Blair Witch Project with “Cher,” the pop singer. A frightening forest mystery becomes a Cher impression. The comedy comes from filming a deliberately silly one-word pun with the complete seriousness of a horror trailer.

When did it air?

The sixth episode of Saturday Night Live UK's second series aired on Sky One at 10 p.m. British Summer Time on Saturday, October 24, 2026. Cynthia Erivo hosted; Blossoms performed. Sky confirmed the lineup. This is the British adaptation, not an American SNL episode.

Why the original film matters

The Blair Witch Project follows three student filmmakers who enter a Maryland forest to investigate a witch legend and vanish, leaving their footage behind. Shaky handheld shots, darkness and an unseen threat generate fear. The parody borrows that language to make viewers anticipate a monster, then reveals a famous singer instead.

Where the laughs come from

Viewers in the live discussion said some guessed the reveal ten or twenty seconds early, while others laughed when the title appeared. Comments mention multiple Cher impressions and the use of “I Got You Babe,” Sonny & Cher's 1965 love song, as unexpectedly eerie horror music. A reassuring romantic tune feels very different in a forest where nobody can escape.

The English word “shareholders” also becomes “Cher-holders.” The sound of share resembles Cher, which is why a literal translation misses the gag. Rather than stopping at the title, the sketch extends the same premise through voices, music and dialogue.

Why it was discussed

The broadcast came just before Halloween, when horror parody was especially timely. On October 24–25, the sketch drew over 100 positive votes in a British SNL fan discussion, with viewers praising its bizarre escalation. That reflects one community, not a measured worldwide trend.

Conclusion

The original movie frightens viewers by hiding the witch. The parody reveals the witch as a Cher impression, then refuses to stop acting serious. One pun has taken over an entire horror trailer.

Evidence: The broadcaster confirms the episode; sketch details and reactions come from contemporary viewer accounts. This is not a claim of direct full-video viewing.

References (5)

  1. https://www.skygroup.sky/en-gb/article/danny-dyer-james-norton-and-cynthia-erivo-to-host-next-three-episodes-of-saturday-night-live-uk
  2. https://www.reddit.com/r/livefromlondon/comments/1xeep9t/live_discussion_october_24_2026_cynthia/
  3. https://www.reddit.com/r/livefromlondon/comments/1xeldyn/sketch_sorting_sunday_october_24th_2026_cynthia/
  4. https://tv.apple.com/us/movie/the-blair-witch-project/umc.cmc.4gek5q98zy7f5kjvm1ju6919f
  5. https://www.universalmusic.fr/artistes/20000031869

Go one step deeper: Why the Flowers of Evil ending theme "Hana" sounds so unsettling

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