What Is SNL UK's “Cher Witch Project”? The Blair Witch Pun Explained

The 24 October 2026 sketch turns a 1999 horror title into a Cher impersonation parade. Here's why the trailer and song are funny.

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Description: The 24 October 2026 sketch turns a 1999 horror title into a Cher impersonation parade. Here's why the trailer and song are funny.

“The Cher Witch Project” replaces Blair in The Blair Witch Project with the singer Cher. The words share a similar ending sound in English. A frightening forest legend suddenly becomes a showcase for celebrity impressions, presented with the solemnity of a horror trailer.

The broadcast

Saturday Night Live UK aired its sixth episode of series two on Sky One at 10 p.m. British Summer Time on Saturday, 24 October 2026. Cynthia Erivo hosted and Blossoms performed. Sky confirms those details; live viewers identified the sketch by name that night.

Two references in one title

The 1999 film The Blair Witch Project tells a fictional story about three film students who enter a forest to investigate a witch legend and leave behind recorded footage. Its shaky-camera look and unseen threats are central to its horror. The disappearances are part of the movie, not an actual case.

Cher is an American singer and actor known for a distinctive voice and glamorous stage persona. Swap the similar-sounding names Blair and Cher and the supposed witch becomes a pop star. The original English titles matter: translating them usually loses the sound joke.

What viewers noticed

Contemporaneous audience posts described a deceptively calm trailer that escalated into a series of Cher appearances. They mentioned Emma Sidi's Cher costume, a surprise impression by Al Nash and multiple cast members playing versions of the singer. Some liked Cynthia Erivo's late involvement; another thought the ending felt added on. Those are identifiable viewer accounts, not a verified frame-by-frame description.

A viewer also called Sonny & Cher's “I Got You Babe” a surprisingly effective horror tune in this setting. The love song reached No. 1 in the UK in 1965, according to Official Charts. Its warm familiarity jars with the creepy imagery.

Why did it land?

The episode aired the weekend before Halloween. Fans laughed at the title itself and praised how the production developed the simple pun instead of stopping at one reveal. Reactions are documented in a UK fan community; they do not establish worldwide virality. This account distinguishes official broadcast records, the original film and song, and viewer observations; it does not claim direct viewing of the full sketch.

Bottom line

The Blair Witch's woods turn into a Cher convention. The joke is tiny; the trailer treats it like the most serious horror premise imaginable.

References (6)

Go one step deeper: Little Charo Seasons 1 and 2 Explained: Where Was Shota, and Why Do People Remember Charo Searching for Him in the Afterlife?

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