Description: On October 13, 2026, McDonald’s Japan posted six versions of Tsukimi Tabemi with a simple thank-you. Manga readers recognized the famous Bobobo-bo Bo-bobo gag in which every ranking position belongs to the same character.
Six copies of one mascot, six different seasonal menu items, and one cheerful “Thank you, everyone!” That was McDonald’s Japan’s October 13 post. To manga readers, the lineup looked like a classic popularity poll from Bobobo-bo Bo-bobo: the contest where the same hero occupies every single place. Suddenly a burger promotion needed an election auditor.
What the original post actually showed
The official post depicts six versions of Imadake Tsukimi Tabemi, a promotional character for Japan’s seasonal Tsukimi menu. Each holds a different product. The caption says “Minna arigatō!”—“Thank you, everyone!” It is not an official ranking chart. The association comes from the repeated character and the wording, not from an actual vote.
The reference is a gag by manga creator Yoshio Sawai. Early in Bobobo-bo Bo-bobo, a mock character-popularity poll fills places one through ten with the protagonist, Bobobo. Different poses of the same character congratulate themselves and complain about losing to Bobobo. Imagine a talent show with ten contestants, one person and nine changes of clothes. The suspense survives only because the presenter refuses to notice.
What people really said
A Japanese report published by Magmix on October 14 documented reactions along the lines of “A Hajikelist did this,” “They should assign proper ranks,” and “I lost to Tabemi.” “Hajikelist” is a term associated with the manga’s wild, logic-defying comic energy. These are reactions reported by the outlet, not comments independently retrieved by this article.
The clever part is that the post asks readers to supply the missing ranking. There is no scoreboard, yet anyone who remembers the manga instantly sees one. Advertising normally gives each spokesperson a separate selling point. Here the entire cast is the spokesperson. Even the casting director has been replaced by a photocopier.
Three new jokes, not real comments
These are original editorial riffs, explicitly imaginary rather than quotations from social media.
- “Sixth place: Tabemi. Fifth place: Tabemi. The vote counters have started checking whether the ballot box is a mirror.”
- “Tabemi A: ‘I lost to Tabemi.’ Tabemi B: ‘Same.’ The consolation prize also goes to Tabemi.”
- “The company planned a menu meeting. It now needs a recount committee.”
The report also recalls an earlier McDonald’s Japan joke that filled fifteen rankings with Chicken McNuggets. That makes this feel like a familiar corporate sense of absurdity rather than an accidental visual coincidence. We cannot establish the creative team’s intentions from the post alone.
The punchline
McDonald’s supplied six Tabemis; fans supplied an entire election. Whether the imagined winner wins or loses, the name on the ballot stays the same. The moon-viewing promotion has somehow turned into election-night television.
References (4)
- McDonald’s Japan official X post, October 13; URL and date corroborated through a news embed. Replies and image could not be directly retrieved here.
- Magmix, October 14: the manga reference and reported social reactions.
- Magmix’s page embedding the official post.
- The three jokes above are original, not verified user comments.
