Why does Eiko Kano avoid searching his name but still hear only praise? The no-scrolling joke explained

On the October 24, 2026 ABEMA show Uraaka Uraraka, Japanese comedian Eiko Kano described outsourcing his online self-searches to a staff member.

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He has someone else search his name and read out only the flattering results. Japanese comedian Eiko Kano described that arrangement on episode four of ABEMA's talk show Uraaka Uraraka, broadcast on October 24, 2026. His extra request—that the assistant should not even look as though they are scrolling through unwanted posts—prompted host Akira Kawashima to call him a hassle.

The conversation, in order

Uraaka Uraraka is a Japanese variety talk show built around anonymous posts: celebrity guests submit frustrations or opinions to a show-specific secondary account, then discuss them in the studio. The fourth episode was scheduled for 11 p.m. Japan time on October 24, running until 12:10 a.m. the following day. Guests included Kano, Ryo Matsumaru, Naenano, Miki Inada, Daisuke Shiba and Kisu Amau.

Kawashima introduced Kano as someone who had weathered intense online backlash. Kano explained that he had learned not to search for his own name and not to reach for his phone immediately after a recording he felt had gone badly. That sounds like a straightforward way to avoid distressing comments.

Then Kawashima asked the obvious follow-up: what if a performance went well? Kano's answer was not to ignore the internet altogether. He asks a staff member sitting beside him to search for “Eiko Kano” and read aloud only the positive remarks. The staff member is also supposed to avoid visibly scrolling.

Why is hiding the scrolling the punchline?

Even without reading a screen, a person can notice someone skipping past a lot of material. Kano's request removes that clue. He wants the good news without either the bad news or the suspicious sight of a person filtering it out.

The escalation makes the story funny. A simple boundary—“I won't read comments”—turns into a four-part assignment for someone else: search, screen, read aloud, and make the screening invisible. Kano has not abandoned feedback; he has designed a remarkably elaborate delivery system for the kind he likes.

Three Japanese comedy terms worth knowing

Ego-search in Japanese internet slang means searching for mentions of yourself, rather than a formal psychological concept. Enjō, literally “going up in flames,” is used for a wave of online backlash. A tsukkomi is the sharp comic response that identifies the absurdity in another person's statement. Kawashima's reaction works because the audience has already followed Kano from sensible caution to meticulous stage directions for a human search engine.

The exchange is not evidence that a specific allegation about Kano was true, or that he never reads criticism under any circumstances. It is a story he told about how he manages reactions.

Why was this discussed now?

ABEMA promoted the episode on October 24; Japanese newspapers reported the specific exchange after the broadcast on October 25. The official listing identifies the program and time, while the post-broadcast accounts describe the dialogue. The full video was not independently watched for this article because access was region-restricted. No figures establish that the clip was a global viral hit.

The answer in one line

He avoids searching himself by having someone else do it—and then asks that person not to reveal the search is being filtered. Kawashima's “what a hassle” response lands because the supposedly low-stress solution has become a surprisingly high-maintenance job.

References (4)

  1. ABEMA episode-four listing, October 24–25, 2026
  2. ABEMA's October 24 program announcement
  3. Nikkan Sports, October 25, post-broadcast account
  4. Sponichi report syndicated October 25

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