In the early hours of September 15, 2026, Daisuke Hori—known for publicly claiming a 30-minute-per-day sleep routine—had an embarrassing accident during his week-long continuous livestream: part of his lower body was reportedly shown during a bath. The stream stopped, then restarted in a new slot, and the larger challenge continued.
Normally, the script after an incident like this is predictable: apology, deletion, silence, and a desperate hope that everyone moves on.
The internet chose another route.
Livestream accident → clips spread → posts suggesting PayPay trades → an absurd “¥500 market price” → Hori jokes about it himself → trending topic → adult-film performer Shimiken joins the conversation → a possible real-life meetup.
This was no longer damage control. It had become episodic entertainment.
1. The accident stopped the stream, not the story
Multiple reports confirm that the bathing incident occurred in the early hours of September 15. The existing livestream ended, but a new stream titled around “Day 6, 127.5 hours” appeared shortly afterward.
Meanwhile, X filled with posts about the footage. Yahoo Japan’s real-time search showed numerous users joking that it was being traded through PayPay, including posts naming very small prices.
There is an important factual limit: we can verify that the trade claims and screenshots were circulating, but not how many actual ¥500 transactions were completed. “The ¥500 market” is therefore best understood as a meme-market rather than a verified, stable marketplace.
Still, the joke is almost perfectly engineered. A humiliating accident that the person would presumably prefer to erase suddenly acquires scarcity, demand, and a hilariously ordinary price tag.
Not ¥1 million. Not ¥1. ¥500.
The price of a slightly indulgent convenience-store snack run.
2. The crucial move: Hori joined the joke
Hori’s response to the supposed market value was essentially: “I’m humbled that mine is trading for that much.”
That changes the frame.
Before the joke, he is the object of an embarrassing event. After the joke, he becomes a commentator on the absurdity of the event.
The audience is invited to move from laughing at him to laughing with him at the situation.
A 2026 Journal of Personality and Social Psychology paper tested exactly this kind of social reaction. Across six preregistered studies with 3,204 participants, people who laughed at their own harmless or minimally harmful faux pas were judged as warmer, more competent, and more authentic than people who displayed embarrassment.
The benefit disappeared or reversed when the mistake harmed other people. The lesson is not “always laugh.” It is “calibrate your reaction to the harm.”
3. Why something “wrong” can suddenly feel safe to laugh at
Benign Violation Theory proposes that humor often appears when something feels like a violation and yet simultaneously feels safe, acceptable, or nonthreatening.
An accidental exposure on a livestream is clearly a norm violation. But as the hours pass, the person is physically fine, the project continues, and the person himself begins joking about it. The same event can then shift from “dangerous embarrassment” to “a ridiculous mishap we can collectively process.”
Research on psychological distance adds another useful detail: severe tragedies become funnier with distance, while mild mishaps can actually become funnier when they feel close.
The internet compressed that transition into hours.
4. Then Shimiken appeared, because apparently the plot needed another character
Adult-film performer Shimiken publicly replied to Hori with a compliment about having “good equipment.” Hori answered, “I-I’m honored…”
Shimiken then said he wanted to visit with a gift; Hori welcomed the idea during the livestream. Shimiken added that he was in Shibuya and had a Colombian “erection fruit,” and Hori said he had sent a message.
At that point the genre changed again:
accident → meme → celebrity encounter → possible next episode.
If JoJo says Stand users are drawn to Stand users, this day offered the internet’s much stupider equivalent: people with “good stuff” somehow find the people qualified to appreciate it.
Shared laughter also matters socially. Experimental work suggests laughter can increase feelings of social bonding. Once the person at the center of a joke joins in, observers can more easily feel like participants in a shared comic event rather than attackers surrounding a target.
5. Why an angry counterattack would have been riskier
This does not mean anger is always wrong. The important distinction is between setting a boundary and shifting blame.
In a low-harm, self-caused mishap, a response such as “That happened; sorry; yes, it is absurd” is easy for observers to process. A sudden move to “I did nothing wrong and all of you are the problem” creates a second conflict on top of the first.
Crisis-communication research on organizational accidents has found that actively accepting responsibility can reduce public anger more effectively than vague or passive admissions. A person is not a corporation, but the basic reputational logic is recognizable.
Hori did not merely attempt to extinguish the fire. He effectively brought marshmallows.
6. One boundary must remain clear: joining the joke is not consent to redistribution
Hori joking about the accident does not automatically mean that anyone has permission to save, redistribute, or sell the actual footage.
Consent to humor and consent to distribution are separate questions.
That is why this article does not embed or link to the leaked image or video. It is possible to analyze the meme without becoming part of the distribution chain.
7. Why this feels like “making internet history”
Old broadcast accidents had a relatively clear endpoint: incident, apology, next day’s newspaper.
Live platforms and social networks create a recursive loop:
incident → clip → meme → reaction → official reaction → celebrity reaction → new meme → new story.
The secondary reactions can become larger than the original event.
Hori’s unusual strength in this episode was that he did not remain outside that loop. He entered it and helped move it forward.
So he did not merely “go viral.” He became an active character inside the mechanism of virality.
8. Conclusion: the worst few seconds became a next-episode teaser
The sequence is almost too neat:
livestream accident → internet invents a ¥500 market → Hori jokes that the valuation is surprisingly high → audience shifts from laughing at him to laughing with him → Shimiken appears → “good stuff” compliment → Colombian erection fruit → somehow the plot advances.
There is still a serious boundary around unauthorized distribution. But as a case study in harmless embarrassment, self-directed humor, and real-time meme culture, the episode is unusually clean.
You may not be able to erase a mistake. You can sometimes reclaim what the mistake means.
And on September 15, 2026, the internet chose an astonishing teaching aid: a ¥500 secondary-market price for a man’s worst camera angle.
