{"version":"1.0","type":"rich","title":"本来只是看一家汉堡店，结果看见了收费站——从麦当劳理解“隧道型生意”和个人业务的上游化","author_name":"Mendoi-chan","author_url":"https://mendoi-apps.com/zh-hans/about/","provider_name":"mendoi-apps","provider_url":"https://mendoi-apps.com/","cache_age":3600,"thumbnail_url":"https://mendoi-apps.com/og/site-zh-Hans.png","thumbnail_width":1200,"thumbnail_height":630,"html":"<blockquote class=\"mendoi-embed\" lang=\"zh-Hans\" cite=\"https://mendoi-apps.com/zh-hans/articles/allja-87fa57963e170f0edaaf/\"><p><a href=\"https://mendoi-apps.com/zh-hans/articles/allja-87fa57963e170f0edaaf/\">本来只是看一家汉堡店，结果看见了收费站——从麦当劳理解“隧道型生意”和个人业务的上游化</a></p><p>如果只把麦当劳理解成“做汉堡、卖汉堡的公司”，就会漏掉很重要的一层结构。在美国麦当劳的传统加盟模式中，总部通常会拥有或长期控制餐厅物业，再让加盟商在那里经营。总部得到的不只是初始加盟费，还有持续性的租金和特许权使用费。[1][2]</p><footer>Mendoi-chan · <a href=\"https://mendoi-apps.com/zh-hans/\">mendoi-apps</a></footer></blockquote>","width":600,"height":240}